You’ve got questions? We’ve got answers!
GNOME-RILES asked us: "Why are the dvd’s so expensive? :("
We understand how sometimes it seems like anime DVDs are so expensive, especially when you can pick up a season of an American TV show usually for less. Part of the reason why they cost more, is the fact that anime is very expensive in Japan. Once we acquire this content, we then incur additional costs to provide it with English language support, so whether you love to watch it English dubbed, or prefer to watch it subtitled in English… you can enjoy the anime you love in a language you can understand.
To help put things in perspective for you, in Japan Black Butler Season Two on DVD was sold across nine volumes. The cumulative price to purchase all nine volumes (before tax) was ¥43,200 (yen) or $543.56 (dollars). And this is the price point for the regular edition, not the special limited editions that were even more expensive.
Now to compare that, you can get the same content in our Black Butler Season Two release as a DVD/Blu-ray combo for a suggested retail price of $69.98. That’s still over $473 dollars cheaper than if you were to buy this new in Japan without any sort of English language support! The simple fact of the matter is, while the SRP is $69.98, many retailers either run periodic sales, or have it marked down. For instance you can go to Amazon right now and pick up season two for $40.29.
We try to find a multitude of ways to get Black Butler to you, so even if your wallet is a little lean at the moment, you can still enjoy the series and support it legally in ways that help the industry overall.
Now you know, and knowing is half the battle.
P.S. Kudos to anyone who catches the 80s geek reference.